As Chinese car companies evolve globally, developing their own models is crucial.In 1.Recent years, there has been a strong call for Chinese Electric Vehicle to go global, with frequent actions.
Amidst the hustle and bustle, some car companies have realized an urgent and profound problem: we don’t have our own global models.
Global car models attract money for car companies through various means. Firstly, these models have a wider customer base due to their international appeal, leading to increased sales and revenue. Additionally, global car models often attract lucrative partnerships and sponsorships, as they symbolize a brand’s global reach and influence. New transformations of global car models not only serve as a compass for brand promotion but also create excitement and anticipation among consumers. By introducing innovative design elements, advanced technology, and enhanced features, these transformations generate buzz and drive customer interest, ultimately boosting brand visibility and sales.
2.China’s new energy industry is booming and Jianzhi is well-positioned to capitalize on the market.
With its global models, Jianzhi is poised to be a leader in the industry. As advocated by Musk’s first principles, the ultimate goal of car companies is to create a best-selling car, and the end of a best-selling car is a globally popular and enduring model. However, achieving this goal is not an easy task. Car companies face numerous challenges in creating a best-selling car, including intense competition, changing consumer preferences, and the need to balance innovation with affordability. Additionally, factors such as government regulations, market saturation, and economic conditions further complicate the process of creating a globally popular and enduring model.
These difficulties in transporting cars out of ports and becoming global models can severely hinder the global competitiveness of Chinese car companies. Delays in exporting vehicles can result in missed market opportunities, while the inability to establish a strong international presence can limit their ability to compete with established global car manufacturers.
Chinese Electric Vehicle companies have made significant strides in improving their brand reputation globally. Companies like Geely, BYD, and NIO have gained recognition for their innovative technologies and high-quality products. While they still have some ground to cover in terms of brand recognition and market share, Chinese car companies are steadily moving towards becoming global car models.
Global brands and models of Chinese Electric Vehicle
Who achieved who?
It’s challenging to determine the greater achievement between global brands and global car models. Nevertheless, currently, the dominance of influential brands has emerged as a crucial element in the success of car models. Presently, robust global brands must assist products in fulfilling two significant missions:
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One task is to effectively identify profit opportunities within the space between global and local brands, aiding products in capturing consumers’ attention.
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The other task is to introduce innovative concepts that propel the industry forward.
For instance, post-World War II, Volkswagen penetrated the US market, positioning itself as a robust compact car. In the 1970s, Japanese automobiles responded to the growing demand for fuel efficiency, while American car manufacturers, upon entering the Chinese market following German cars, capitalized on the Chinese preference for “grandeur” as their selling point to gain traction. The pragmatism, environmental consciousness, and pursuit of luxury accompanying these strategies all emanate from brand ideologies.
In the present day, Chinese new energy vehicle companies are inevitably poised to undertake this endeavor as well.
For instance, Aion accomplished its brand refresh by fully leveraging the AION alphabet. Following the update, Aion has universally adopted the AION alphabet, marking a new phase in its journey towards becoming a global brand.
There are precedents of Chinese car companies globally rebranding themselves. However, Aion stands as the first Chinese new energy vehicle company to embark on this after Chinese cars gained global prominence and astonished the world. What new impacts can this rebranding bring to the global automotive market?
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Firstly, Ain is proclaiming the language of “Chinese cars” to the world.
The AION logo itself contains three meanings: global language, technological language, and user language. From a design perspective, AION’s lettering has a simple and flat design style, which has high recognition and modernity in today’s world. From the literal meaning of AION, it is a combination of AI+ON, which is not only the brand pronunciation of Aion, but also the technological meaning of one click opening AI life. Of course, some people also understand it as an expression of “love”. Anyway, the letter image of AION conveys the connotation that the brand wants to express more intuitively than the graphic image, which is the posture that global brands should have.
At present, it is a precious window for China to lead the world in new energy technology, and the new logo can precisely leverage the traditional thinking of overseas users to pin pure electricity, intelligence, practicality, and other intentions into their minds.
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Secondly, the new brand identity also declares a new culture.
When people see the eye-catching logo of Chinese Electric Vehicle brands, they are likely to associate it with common features of Chinese car models such as reverse charging, intelligent entertainment, strong acceleration, and ultra long range. The changing automotive culture and lifestyle that accompany new energy travel will also lead the way with new brands on a global scale.
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In addition, the globalization of AION also has a special meaning of “feedback”.
It is difficult for the industry not to pay attention to the history of GAC Group behind AION. Born in the new century, GAC Group has a relatively more advanced joint venture model, which is more smooth in vehicle model introduction and technology implementation, and its performance is also evident to all. In today’s age, outstanding students from the era of gasoline cars have transitioned into outstanding teachers in the era of new energy, consistently earning recognition from the market for their performance. In this way, since China still lacks a globally renowned model, as a leading brand of intelligent electric vehicles, Aion should indeed take on the responsibility of creating a new generation of classic models.
However, global brands prioritize saving face, while technological strength is crucial.
Technology, Chinese car companies can become leaders
Every successful global brand has an advanced and reliable technological system. Advanced means stronger performance, higher quality, and lower cost. Reliability means replicability, bringing greater production, wider sales territories, and better profit margins. Toyota’s lean manufacturing, Volkswagen’s modular platform, and modern E-GMP pure electric platform are all like this.
Having globally trusted technology is the core key to the success of global car models.
China solidifies its leading position in the international new energy vehicle market. It does so through its self-developed electronic and electrical architecture and intelligent systems.
Aion recently released its self-developed disruptive new battery technology. These are all solid-state batteries, using third-generation sponge silicon negative electrode technology.
They have a range of over 1000 kilometers. Energy attenuation is reduced by 50%. Energy density is increased by 50%.
This is enough to shatter range anxiety.
Chinese car companies recently gave the impression of “crazy technology trees.”
This is in terms of the iconic “intelligence” of new energy vehicles.
The accuracy of automatic parking is decreasing. The number of cities with NOA (Autonomous Navigation Assisted Driving) is increasing. Aion has released the Garcia intelligent driving system based on imageless pure visual technology.
This system achieves precise understanding of complex traffic scenes through visual sensors and AI algorithms. It is particularly skilled at handling complex road conditions like ramps, tunnels, and bends.
This promotes significant progress in the implementation of L4 level autonomous driving technology. Aion has the confidence to independently develop the full stack of EV+ICV.
It is one of the few companies in the world to have done so.
A series of original and exclusive technologies from Chinese car companies lead the development of the global new energy vehicle industry.
The place where these advantages and capabilities are integrated is the “super factory” owned by Chinese car companies. As a convergence point for Chinese car companies, Aion’s intelligent ecological factory is not only the industry’s first “zero carbon factory”, but also recognized by Davos as the world’s only new energy “lighthouse factory”. This is the strength of Chinese new energy vehicle companies to lead the industry.
Horizontally, Chinese car companies have tried various paths to go global. Some people prioritize channels, some prioritize differentiated competition, and some take acquiring foreign brands as a shortcut. However, the support of technological hard power is indeed a prerequisite for achieving stability and success.
In the end, it’s still about product strength
In the journey towards creating global car models, both global brands and global technology are indispensable. However, the ultimate goal remains product strength. Just as global brands and models complement each other, a strong brand strategy necessitates robust products that can quickly follow up.
At this year’s Beijing Auto Show, Aion unveiled the second generation AION V. It’s the flagship global model, fully embracing the AION branding. This SUV, the result of extensive efforts from Aion, stands out.
It embodies the essence of the world’s second-generation AION V. Designed to meet global platform standards. Incorporating 23 cutting-edge technologies. Including silicon carbide chips, rapid charging, battery safety features.
And advanced intelligence without graphical interface. It undoubtedly reflects Aion’s ambition to make a mark on the global stage.
Moreover, AION gave this car the title of “Tyrannosaurus Rex.” It pays homage to its roots in Hualong Town, Guangdong. Positioning it as a globally recognized symbol of strength.
In fact, Aion already enjoys a solid reputation, being hailed as the “good driving Aion.” It ranks first in the quality ranking of Chinese new energy vehicle brands and has won the J.D. POWER pure electric value preservation double crown. These achievements instill the second-generation AION V with the confidence to pursue global recognition.
While the journey from overseas to global brands is long. Daring to aspire and working towards the ultimate goal. Will undoubtedly expand the horizons of Chinese new energy brands.
